The
Action Plan
Marketing Club Watch
and listen to this virtual
tour
with Robert Midleton to get a sense of what the
Marketing Club is all
about.
Just press on "Click to Play"
below.
Here's
a complete approach to attracting more
clients.
Have
a great business but not as many clients as you'd
like?There
are really only two things anyone needs to attract
more clients and grow their
business:
1.
Proven, how-to marketing information and
strategies
You want to know exactly what you need to do to
attract clients consistently. And you want
current information that actually works and is
simple and affordable to implement. You're not
looking for hype or quick fixes but you do want
reliable information that's proven to work for
Independent Professionals and other professional
service businesses.
2.
Support and feedback to make sure you're on
track
No matter how good the information, if you're
not too familiar with marketing and selling
activities, you're going to run into challenges
as you try to implement these ideas. You also
might have some resistance, fears and doubts
that these strategies will work and you may
hesitate to take action unless you get some
support, feedback, and reassurance.
But
what will work for you?
Information
comes in the form of books and ebooks,
workshops and seminars, video and audio programs.
And the vast amount of material can be overwhelming
and confusing. Where do you start? What really
works? What will fit my style? And how can I market
and sell my services with integrity, not
hype?
Support
and feedback also comes in many forms. It
includes coaching, group training programs (live
and virtual), mentoring, mastermind groups, peer
support as well as written answers and feedback to
questions and challenges.
So,
is there a way to combine all of these? Can you
get the how-to marketing information you want and
feedback and support you need? And can it be
offered as an all-in-one, value-packed, and
affordable package that will also be easy to learn
and use? Yes, I believe it can!
A
comprehensive and affordable approach.
Since
1984 I've been helping Independent Professionals
with their marketing. And I've offered every
kind of information and support listed above. This
has included my InfoGuru Manual and Web Site
ToolKit, workshops and individual coaching as well
as group programs of all kinds. I've also done a
ton of hands-on marketing projects including design
of business identity, brochures, direct marketing
pieces and web sites. I guess I've done it all.
But
I have an obsession, and that's how to help more
people with their marketing. I see so many
people out there who really have no idea how to
attract clients consistently. And as a result, they
never really get the chance to make the
contribution they could make in their business. And
that's a tragedy.
So
I decided to develop a very comprehensive program
that would provide both information and support at
a very, reasonable price. Ultimately, after
much research and many conversations, I realized
the best solution to this challenge would be a
marketing membership club that could serve a whole
lot of people, and yet offer it at a price anyone
could afford.
What
kind of marketing club would I want to
join?
I
asked myself, if I joined a marketing membership
club, what would I want? What would keep me
coming back? What would give me real value?
The
answer was simple: I'd want a unified and
proven marketing and selling system and I'd want an
ongoing flow of ideas and support to help me
implement what I'd learned. I'd want solid
information from trusted marketing experts and I'd
also want an opportunity to interact and brainstorm
with other members and get feedback on my marketing
ideas, plans and materials. And I'd want it to be
so affordable that price wasn't an issue. (No, I'm
not easy to please!)
So
I created a marketing membership service that I'd
want to belong to! I called it the
Action
Plan Marketing
Club,
and below you'll learn about how it works, what it
includes and how you can join. I look forward to
participating with you in the Action Plan Marketing
Club in the months to come.
What's
Included in the Action Plan Marketing
Club?
The
Action Plan Marketing Club includes the following
five key components.
1.
The Fast Track to More Clients
Program
2.
Monthly interviews with top marketing experts
3.
Monthly live Marketing Coaching Calls with
Robert Middleton
4.
Marketing Discussion Group and
Forum
5.
Marketing Articles and Reports
6.
The $10,000 Club
7.
Valuable Marketing Resources
Fast
Track Program
Here's
Everything You'll Get:
1.
The Fast Track to More Clients
Program
The
Fast Track Program is an in-depth tutorial on
marketing for Independent Professionals. Each
Fast Track Module contains a detailed written
section on one key marketing principle along with a
recorded tutorial. Each module ends with a very
specific marketing assignment. We'll also include
some recordings of live workshops with lots of
participant interaction to bring the marketing
principles alive for you.
When
the main modules of the the Fast Track Program are
complete, I'll be adding in-depth tutorials on
very specific marketing strategies, from networking
and speaking to writing and publishing eZines and
articles. All modules will include audio tutorials
with written transcripts.
There
are three modules already available now on the
Marketing Club web site (Marketing Game,
Marketing Mindset and Marketing Message) and new
ones will be added monthly. Marketing Conversations
will be ready in November.
Value:
$49 per month
Expert
Interviews
2.
Monthly Interviews with Top Marketing
Experts
Robert
Middleton will interview a top marketing expert on
a relevant marketing topic twice each month (and
sometimes more). All topics will be focused on
marketing principles and how-tos for Independent
Professionals. We'll cover a wide range of topics
and strategies that will be immediately applicable
to your business.
All
interviews will be recorded and transcribed and
made available online to all Marketing Club
Members. In addition, we will be posting six
previous Marketing Expert Interviews that you will
have immediate access to on the Marketing Club
site.
All
recordings will be in downloadable Mp3 format
that you can listen to on your computer,
download to your computer, or burn to a CD or an
Mp3 player. Transcripts will be in pdf
format.
Value:
$58 per month (two interviews)
Marketing
Coaching Calls
3.
Monthly live Marketing Coaching Calls with Robert
Middleton
This
will be a 75 minute teleclass dedicated to training
and coaching you to be a better marketer of your
services. The coaching call will be based on
questions and issues you have about marketing your
services. We will cover any and all topics related
to marketing a professional service business.
All
coaching calls will be recorded and posted online
on the Marketing Club web site where all
members can have access. We'll include an outline
of everything that was discussed on each call (and
the times on the recordings) so that you can easily
have access to the topics that interest you the
most.
All
recordings will be in downloadable Mp3 format
that you can listen to on your computer,
download to your computer, or burn to a CD or an
Mp3 player.
Value:
$79 per month
Marketing
Discussion Forum
4.
Marketing Discussion Forum
This
Discussion Group and Forum is a place to post
questions, get feedback and interact with other
Independent Professionals who want to grow
their businesses. I'll be interacting regularly on
this group and will answer questions on an ongoing
basis. Any topic regarding marketing, selling,
online marketing, web sites, web 2.0 or anything
else are fair game for the Marketing Club
Discussion Group.
For
many club members, this will be the most valuable
component. You'll be able to get your questions
answered as you need them. In addition, the
discussion group has an archive of over two years
of questions and answers already posted. You can
even search for topics within the discussion group.
Value:
$79 per month
Marketing
Articles and Reports
5.
Marketing Articles and Reports
Once
or twice I'll write an in-depth article or report
on some aspect of marketing your business.
Topics will range from detailed how-to articles of
strategies and tactics not covered in the Fast
Track Program or the Expert Interviews.
I
am always researching the leading edge ways to
attract more clients utilizing both online and
offline marketing methods and will share ideas with
you as I learn them. I'll also include articles on
how to successfully integrate marketing activities
into your business and keep your life
balanced.
In
addition, I'll accept some articles and reports
from the Club members. Again, I'll make sure to
seek out leading-edge ideas that can help grow your
business.
Value:
Impossible to quantify
The
$10,000 Club
6.
The $10,000 Club
This
is a special club within the Action Plan Marketing
Club. This is for members who are willing to
commit to making a specific dollar amount in their
business every month - say $10,000 - and
participate in their business 100% to reach that
goal.
Members
in the $10,000 club will get extra support, and
will be challenged to play in their business 100%
and turn their ideas into reality. It isn't a
requirement to join the $10,000 club, but why
wouldn't you? It doesn't cost anymore than the club
membership. This is one more service I've included
to support the members in reaching their marketing
goals.
Value:
Impossible to quantify (but it could mean several
thousand $$ a month to your business.)
Marketing
Club Resources
7.
Valuable Marketing Resources
This
will include a multitude of things, from links to
specific marketing programs and products to
recommendations of various services to help you
with your marketing. There will also be an archive
of sample marketing materials such as Executive
Summaries, articles, case studies and marketing
plans that you can use as models for your own
business.
The
resources section will also include offers on
special Action Plan Marketing programs
available to Club Members with a membership
discount.
Value:
Impossible to quantify
Total
estimated monthly value for everything in the
Club:$265+
As
the club grows and I get feedback from members,
I'll add other components and find ways to make
things more interactive. Bottom line, I will make
this the most valuable marketing resource for
Independent professionals available anywhere at any
price.
How
Does Membership in the Action Plan Marketing Club
Work?
The
first thing you do is enroll in the Club (see link
below).
Once,
you're enrolled you'll have access to a password
protected web site with all of the information
and materials listed above. Then you'll keep
getting more valuable marketing how-tos every
single month with the Expert Interviews, Coaching
Calls, Discussion Forum and additions to the Fast
Track Program.
As
soon as you become a member, you'll have access to:
Six Marketing Expert Interviews, the first
three modules of the Fast Track Program, all the
current Resources and the Marketing Club Discussion
Group. That should keep you busy until you attend
our first live coaching call! The value of this is
$232 for the Expert Interviews already posted on
the Club site.
What
is the membership fee for the Marketing
Club?
There
is a monthly membership fee for the Action Plan
Marketing Club. Your credit card will be
charged monthly. As long as you are a paid-up
member, you'll have access to all of the materials
and programs offered by the Club.
The
conservative value of all the monthly benefits is
$265 or more, as outlined above. In talking to
several people about what I should charge, fees
between $99 and $49 were mentioned. But I decided
to make the Club so affordable and so valuable that
price wouldn't stop anyone from joining.
The
monthly fee for the first 500 members of the club
will be only $29. After we have 500 members it
will go up to $49.
But
I want everyone to get a taste of the Marketing
Club for one month, so the first month of your
membership will be only $9. Yes, you'll get $265
worth of value from the Action Plan Marketing Club
for just $9 for the first month. No catches,
no strings attached. If you don't want to continue
after the first month, just cancel when you receive
your monthly invoice and you won't have to pay for
the next month.
New:
Lifetime Membership:
If
you would like to join the Club permanently, you
can pay a onetime fee of $290. There are no
renewals. You will always have access to the Club
and all the benefits outlined above. If you already
have a monthly membership and you want to convert
to Lifetime, sign up and ask us to refund your last
month's fee.
Become
a Charter Member in the Action Plan Marketing
Club
Here's
everything you get when you enroll in the APM Club
for just $9.
1.
The Fast Track to More Clients
Program
2.
Monthly interviews with top marketing experts
3.
Monthly live Marketing Coaching Calls with
Robert Middleton
4.
Marketing Discussion Group and
Forum
5.
Marketing Articles and Reports
6.
The $10,000 Club
7.
Valuable Marketing Resources
For
the first 500 people who sign up, the ongoing rate
will be $29 per month and will never go up.
After 500 signups, the rate will be $49 per month
for the next 500 members and will never go up.
Not
sure if the club is for you?
Take
this short virtual tour of the club to get a
better sense of everything that's included.
Click
here for the tour.
Yes!
I'd like to enroll in the Action Plan
Marketing Club for only $9 and be one of
the first 500 Charter
Members.
The
ongoing monthly fee will be only $29 and
you can cancel your membership at any
time, for any reason.
Alternately,
you can sign up for the Lifetime
membership and have permanent access
to the club for $290.
(PayPal
Notice: Sorry,
but we are unable to accept PayPal for the
monthly membership. You may use it for the
lifetime membership.)
I
look forward to participating with you in the
Action Plan Marketing Club!
All
the best,
Robert Middleton
P.S.If you're not sure the Action Plan Marketing
Club is for you, I understand. You may not be
sure you'll take advantage of everything it offers.
But with an initial enrollment fee of just $9, you
don't have a lot to lose! Enroll for the first
month trial membership (worth $265 or more), and
then if you don't feel it's for you, just cancel
when you get your monthly email invoice, no
questions asked and no hard feelings.
Enroll
here today.
Questions
and Answers about the Action Plan Marketing
Club
Q
- Why have you made this a membership
club?
A
- Well, like a gym membership or country club,
the benefits come from long-term involvement. One
workout session won't do much for you! It's also
like a school. It takes some time to master the
principles and practices of successful marketing.
This is one reason workshops give rather limited
value - you get a lot of ideas but there's no
continuity or long-term support. With the club,
you'll get all the information you want and support
you need to attract more business
consistently.
Q
- How do I get the most value from the
Club?
A
- One lesson at a time. At the heart the Club
are the Fast Track Program and the Expert
Interviews. Listen and read one at a time. Really
absorb the lessons and do the exercises after each
one. In this way, you'll gain the most value. And
then, for coaching, feedback and support, be on (or
listen to) the Monthly Coaching Call and ask
questions or request support as you need it on the
Discussion Forum.
Q
- What if this approach to marketing doesn't work
for me?
A
- Here's one way to look at it. The Fast Track
Marketing System is how marketing works. It's not
arbitrary, random ideas about marketing. It
consists of seven time-tested principles. Learning
this information is like a doctor learning the
basics of anatomy and how all the body's organs
work. Without a solid grounding in this
information, you're not a doctor. And without a
solid foundation in the Seven Marketing Principles,
you won't be a competent marketer of your services.
It will work for you unless you have no real
interest in growing your business.
Q
- What topics for the Expert Interviews can I
expect?
A
- In the Marketing Expert Interviews we'll
branch off the main marketing principles and get
deeply into hands-on marketing strategies. Some of
the topics planned include the
following:
•
How to Publish Articles Online that Drive
Traffic to Your Web Site
•
Getting the Attention of and Appointments With
Big Companies
•
How to Sell Big Ticket Services to the
CEO
•
Online PR Strategies That Increase Your Web
Traffic
•
How to Build a Coaching or Consulting Empire
with Products and Programs
•
How to Use YouTube Videos to Improve Your Search
Engine Standing
•
How to Create Your Own Online Radio
Station
•
How to Get Bigger and Better Clients With a
Published Book
•
How to Use FaceBook and Social Media to Attract
Clients
This
is just a beginning. We already have some of these
recorded and several interviews set up. We'll offer
hands-on and how to marketing topics you can apply
to your business.
Q
- If I sign up, can I leave when I want
to?
A
- Sure, sign up for $9 for the first month. You
get access to everything online right away. If you
think it's more than you can handle, let us know
and you won't be charged for the next month. Or if
we charge you for the next month and you don't want
to continue, just let us know and we'll refund that
month's fee and stop your membership.
Q
- Is there a guarantee for the Lifetime
Membership?
A
- Yes, after you pay, you can have access to the
club for 90 days. If you want to discontinue your
membership within 90 days you'll get a 100%
refund.
action
plan marketing
- 831-338-7790
- contact
by email
210
Riverside Drive, Boulder Creek, California
95006
The
Fast Track Program is an in-depth tutorial on
marketing for Independent Professionals. Each
Fast Track Module contains a detailed written
section on one key marketing principle along with a
recorded tutorial. Each module ends with a very
specific marketing assignment. We'll also include
some recordings of live workshops with lots of
participant interaction to bring the marketing
principles alive for you.
