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Action Plan Marketing
Mastery
Program
The
Marketing Mastery Program
The
Marketing Mastery Program is a one-year business
acceleration program for Independent
Professionals.
This
program is not for beginners in business. It is
for those who already have achieved a certain level
of success in their business and want to take it to
a new level of success and achievement. The mastery
program will include a wide range of professional
service businesses, from coaches to consultants,
accountants to executive recruiters, from designers
to writers.
Is
this you?
•
You already have substantial success in
your business
•
You are committed to making a measurable
contribution to your clients
•
You want to dramatically increase your
income/success
•
You want to leave a legacy with your
business
The
Marketing Mastery Program is a one-year program
conducted with a small group (8 to 12) of
high-level professionals who are looking for the
next level of marketing tools, hands-on coaching
and peer support.
Marketing
Mastery Program Objectives
1.
To take your business to the next level
(whatever that is for you). In the first
stages of the program you will create a focused
vision and specific goals for your business,
including financial and project goals.
2.
To focus on developing and marketing a High-End,
Outcome-Based program to offer to your
clients. The goal of this program should be to
generate $100K or more of income in the first
year.
3.
To become proficient in all the Seven Principles
of Marketing as outlined in The Action Plan
Marketing Fast Track Program. To learn and
implement marketing strategies which attract the
ideal clients to your business.
4.
To create a momentum in your business and
marketing that is unstoppable. This includes
mastering the art of "Getting Unstuck" so that
no circumstances, either external or internal
can stop you. You will gain the ability to be
detached from obstacles and engaged in moving
forward.
5.
To have balance in your life. This means
managing your time and energies so that you run
your business, your business doesn't run you. It
also means loving your business and making a
lasting contribution to your clients and
community.
The
structure of the program includes:
1.
Two group sessions by teleconference per
month. Each meeting will be approximately 90
minutes long. Sessions will be recorded if you
need to miss a session.
2.
One (or more) small group meeting per month
with your "Power Group" of 3-4 program
participants.
3.
A minimum of one individual meeting with
Robert Middleton by telephone each
month.
4.
A Marketing Mastery Report sent to Robert
every month, logging the progress in
implementing your Marketing Plans.
5.
Participation in the Action Plan Marketing Club
- using the materials and resources in the
Club as needed.
Prerequisites
for the Mastery Program:
The
primary prerequisite to the program is that you
have a successful business and are attracting
clients on a regular basis. Before you begin your
participation in the program, you'll want to obtain
the following Action Plan Marketing products and
programs. They are the foundation on which the
Mastery Program is built.
•
Membership in the APM Marketing Club. The
Marketing Club includes the Fast Track to
More Clients Program and a wealth of other
marketing tutorials and resources.
•
The InfoGuru Marketing Manual - This
gives a big picture overview of marketing and
includes many detailed action plans for several
marketing strategies.
•
The Web Site ToolKit - This is a hands-on
tutorial for creating an information-rich web
site that will become your marketing
hub.
If
you don't have these already, you can get them
before the Mastery Program starts in the Spring of
2009. You don't have to have applied all the
strategies in these programs, but it's important
that you have them as they are the foundation of
the Marketing Mastery Program.
What
Makes the Mastery Program Different?
The
key difference in this program is the level of the
participants. This is not a marketing program
for beginners. It is for those who already have
substantial business success. It is also for those
who have already applied the Action Plan Marketing
principles to their businesses. They have a web
site, they are attracting clients and they are
growing.
So
why do professionals at this level need a program
like this?
Because
you want to take your business to places that your
current efforts will simply not get you. You
know the kind of work it took to get your business
to where it is now. It wasn't easy. And along the
way, you got support in the form of books,
programs, coaching and workshops. (Or perhaps you
were one of the rare few who did it mostly on their
own.)
What
I discovered (a lot later than a I wish I had), is
that some kind of structured support makes all the
difference. But not all support is created
equal. Some support is rather random, with a few
ideas and inspiration here and there. This might be
good for a business just getting started, but isn't
sufficient to build a solid business that brings in
a substantial income month in and month out for
years on end.
Then
what kind of support is required?
1.
Information and advice on specific how-tos.
This can take the form of studying courses,
attending programs, and individual consulting.
2.
Clarity, direction and accountability. This
usually takes the form of coaching to help focus
plans of action and progress towards one's
goals.
3.
Troubleshooting and "moral support." This
takes the form of facilitating people to get
past barriers, hurdles, and limiting beliefs
that are holding one back.
4.
Peer group idea and resource sharing. You
won't get where you want to go alone, but with
the support of others.
We
tend to go only as far as our current knowledge,
plans and limitations.
With
new knowledge, plans and attitudes, what we can
accomplish is virtually unlimited. Sadly, very
few people even reach a fraction of their potential
in their businesses (or other areas of their life,
for that matter).
The
Marketing Mastery Program is an immersion into
these four kinds of support. You are already
familiar with them, it's just that you haven't
taken advantage of them to the degree that is
possible. Within the structure of the Marketing
Mastery Program, you will enter a "high stakes
game" where you'll play and work at a level that
you have rarely experienced.
In
the Marketing Mastery Program you
will:
•
Step outside your comfort zone and take
on projects that you once considered impossible.
•
Work with your clients at a level of
commitment and excellence that will
accelerate their results (and your income)
beyond the expected.
•
Get past limiting beliefs, states of mind
and behaviors that have been holding you back
for your whole life.
•
Experience wins and successes that are
not just episodic, but that are repeatable and
predictable.
•
Feel true satisfaction and fulfillment as
a business owner that will spill over in to all
areas of your life.
What
specific results can you expect if you participate
in the Marketing Mastery Program?
This
will be the first time we have conducted this
program in exactly this format. However, we
have conducted similar in-depth marketing programs
over the past few years. I recommend you read a few
of the case studies of those who have participated
in Action Plan Marketing Programs. You can read
these case studies on
this page.
What
is required to participate in the Marketing Mastery
Program?
As
I said above, this program is not for
beginners. It's for those who already have a
certain level of success and who have applied
several of the Action Plan Marketing Principles to
their businesses.
You
must, at minimum, be attracting clients on a
regular basis, have a working, professional web
site and be producing good, if not excellent
results for your clients. If that sounds like you
and you are interested in achieving the outcomes
promised in this program, I invite you to apply to
participate in next Marketing Mastery
Program.
Certification
Program
For
those interested in being licensed to deliver the
Action Plan Marketing Programs, to your own
clients, either individually or in groups, the
Mastery Program is the prerequisite to being
licensed.
If
you don't qualify for the Marketing Mastery
Program
If
you don't yet qualify to participate in the
program, I recommend you take the steps
necessary to qualify. This starts with the
following programs:
Action
Plan Marketing Club
The
InfoGuru Marketing Manual
The
Web Site ToolKit
The
next Marketing Mastery Program
The
next Mastery Program will begin in April of 2009
(April 15) and continue through March of 2008.
Once you apply, you will receive more details,
including the tuition for the program. Simply fill
out the form below and click the submit button. You
will receive an automatic email confirming your
application. I'll then contact you within four
business days to discuss your participation.
Send
in Your Application Today
Before
you apply, please read over all the requirements in
the letter above. Please fill in all the fields
in the form, even if you can only give approximate
values to some questions. Your answers will help us
determine if this program is right for you or not.
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