"Robert
Middleton is the Ultimate Marketing
Guru. I have met thousands of
marketing professionals throughout my 30
year career as a marketing communications
professional, and no one can match the
level and quality of marketing knowledge
he has for helping independent
professionals grow their businesses and
increase their profitability.
"What
makes Robert stand out in a market filled
with marketing specialists is his
uncanny ability to thoroughly understand
the marketing struggles and frustrations
that affect any professional service
provider, regardless of industry, and
the results-oriented practical solutions
and strategies that will change his/her
life.
"When
I found him on the Internet several years
ago and read his newsletters and
materials, such as his InfoGuru Manual,
I learned more than I ever knew about
marketing, even after working for one of
the country's premier advertising/public
relations agencies and serving as a
Marketing Director for several
professional service companies.
"I
highly recommend Robert and his products
and workshops to anyone who wants to know
how to become a world class
marketer...or an infoguru...as he
says… and the secrets for growing a
successful business or practice."
-
Nancy Wintner - GWN Consultants
Pittsburgh, PA
Action
Plan Marketing Workshop Tour - Nobember
2008 Kansas
City, KC, Nov 1 - Minneapolis, MN, Nov 8 -
Atlanta, GA, Nov 15
Please
Print Out This Page
for Easier Reading
The
Fast Track to More
Clients Workshop
A
foundational marketing workshop designed
to give you a breakthrough in your ability
to attract more clients
For
professional service businesses,
professional firms and business service
companies
A
Marketing workshop that goes beyond tips and
strategies
Just
click on link to listen or on PC,
Right Click to download. On Mac Control
click to download.
If
you're a professional interested in attracting more
clients, you want more than marketing ideas,
tips and strategies; you can read about those in
hundreds of books. No, you want to build solid
marketing skills you can use for a lifetime.
Hi,
I'm Robert Middleton. I've been leading
marketing workshops, courses and programs for over
twenty years.My new Fast Track to More
Clients Workshop gives you a step-by-step plan
for attracting clients consistently -- with less
struggle and effort.
When
you attend a workshop, you want more than
information. You
want a breakthrough
-
a breakthrough in your ability to attract more
clients.
This
workshop is significantly different from most in
two important ways: First, everything you learn
is immediately applicable to your business. You
will build a detailed marketing plan for your
business during the workshop. Second, you'll
develop skills as you go. You'll not only learn
what to do, but exactly how to do
it.
I'll
talk more about these skills in a minute. But
first, is this workshop for you?
Who
exactly is this workshop for?
You
are an Independent Professional or member of a
professional firm and you want to become a better
marketer of your services. You may be a
consultant, coach, trainer, speaker writer,
designer, health care practitioner, employment,
financial or legal professional, or any other
business professional or business service who needs
to attract more clients and grow your practice more
consistently.
You
may have had some success with marketing your
professional services but you want to get even
better results. You may not be implementing
marketing strategies consistently; you have so many
thing to do in your business that it's hard to
focus on marketing. You need ideas, direction,
strategies and some inspiration to get moving with
your marketing.
You
have a vision for your business and a commitment to
take it to great places. You want
to...
•
Grow a sustainable, successful practice that can
support you for the rest of your life. You
want to do a lot more than get by, you want to
become a leader in your field.
•
Make a long-term contribution to your clients
and to the world. You got into your
particular field because you felt you could make
a difference. Now you want to make that
real.
•
Stretch and challenge yourself to accomplish
big things. You know you have the potential
and you're tired of feeling held back. You want
the knowledge and direction to make things
happen.
•
Make your marketing so effective that it's no
longer an issue for you. You want to stop
struggling, attract clients with more ease and
get on with serving your clients.
•
Have fun with your marketing, just like
you have fun working with clients. You want to
have marketing be an integral part of your
business that you both understand and get god
results with.
If
these are true for you, this workshop may be what
you're looking for.
"I
wanted to let you know how much I
enjoyed the Workshop yesterday in
Cincinnati. Fast Track to more
Clients and 7 Simple Steps to
attracting more Clients were very
informative, thought provoking and
concise.
I
found Marketing Ball to be an effective
methodology for communicating the
marketing process to clients and having
an organized structure to deliver
marketing. I could have spent all day
on Marketing Ball.
You
also really hit a home run with
Marketing Mindset. We all question our
abilities and value to clients and are
constantly creating delay tactics to
slow us down. I felt as if I was at my
therapist yet having fun.
Marketing
Syntax and the Core Marketing Message,
especially the Audio Logo were spot on
for developing and communicating your
marketing message.
I
could go on, but the bottom line is
your course delivered the goods. Great
value, very entertaining and well worth
the time and money. I can't imagine
anyone has ever taken advantage of your
money back guarantee. - Ray Perry,
MarketBlazer
These
are the kind of results participants report when
they attend one of my marketing workshops. How
many of these results are important to
you?
1.
Attracting clients will be easier and more
fun. You'll have the tools and the skills to
attract all the business you can handle. You'll
learn the rules to the game of marketing and
know how to play is successfully.
2.
You'll stay on track and get stuck less often
with your marketing. You'll learn the skills
to get unstuck whenever you get stuck in some
area of your marketing (networking, writing,
speaking, etc.)
3.
You will never be at a loss for words when
talking about what you do. You'll know what
to say, when to say it, and how to say it to get
attention, interest, desire and
action.
4.
You'll have the formulas for for getting
attention, making appointments, and closing more
sales. This all comes automatically when you
learn the right marketing skills.
5.
You'll know what to put in your written
marketing materials - what to put in an
email newsletter, what to put in a letter, what
to say in a follow-up email that gets positive
response almost every single time.
6.
You'll have the confidence to market your
business and the freedom that comes when you
have mastered a skill that few others even have
a clue about.
7.
You'll have the keys to "crack the marketing
code" once and for all. You'll be introduced
to the seven most important secrets to
attracting clients and how you can apply them in
your business.
"Robert's
marketing course provided a clear,
simplified(but by no means simple!)
overview of marketing that allowed me
to finally visualize the
specific steps I needed to take to
create a comprehensive action plan.
His knowledge, skills, and
experience, coupled with an easy-going
style, gave me enough information and
guidance to design any on- and off-line
materials I might need. Even if
you've already read a lot of marketing
books, you'll find Robert's course
invaluable. Highly recommended!" -
Ed Osborne - New
Jersey
In
the Workshop You'll Learn these Seven Marketing
Skills
Here
are the skills I spoke about earlier. These are
the marketing skills that count. No matter what
marketing strategy you use, from networking to
speaking to eZines, to blogging, to video, trade
shows, to developing alliances, these are the core
skills you'll use every single time. They are based
on proven principles that have been time-tested
with thousands of business owners.
You'll
get at the heart of what it takes to build your
business with less struggle and effort, and I
promise you'll have several breakthroughs in the
following seven areas:
Skill
#1.
You'll finally understand the GAME of marketing.
This is an extraordinarily powerful skill,
yet almost nobody even knows they are playing a
game! Most businesses implement marketing
activities randomly and tend to get random
results.
One
you know the rules of the game and how the game
is played, your confidence in marketing yourself
will soar. You'll start winning the game of
marketing (attracting more clients) and you'll
finally be excited about playing.
Skill
#2.
Your MINDSET about marketing will shift - from
limitation to possibility.
Knowing how to shift your marketing mindset
is a skill most people won't learn in their
lifetime. You'll master this skill in this
workshop. If you see marketing as a burden to
shoulder, you'll start to see it as a
contribution and something that can be fun and
exciting to engage in. (no kidding!)
If
you don't feel you have time to market, can't
get started before you know exactly what to do
or just avoid marketing because you think it's
pushy, you'll have a dramatic shift in your
attitude about these and other mindsets that are
holding you back.
Skill
#3. You'll
decode the LANGUAGE of marketing. Yes,
marketing has a language. Communicating in a
specific way tends to persuade people to find
out more. If you don't speak this language, you
confuse people and you fail to get their
attention and interest.
When
you learn this skill, much of the mystery of
marketing drops away. You'll finally understand
why much of your marketing communication has
been so ineffective. The tool we use here is
called "Marketing Syntax" and it's the key to
effective marketing communication.
Skill
#4.
You'll nail down your personal MARKETING
MESSAGE You'll leave with a powerful and
attention-getting marketing message or we'll
refund your tuition in full. Just nailing this
down once and for all will be worth the price of
admission.
This
is not a difficult skill, it's just that most
people haven't learned the subtle distinctions
necessary to give their message real impact. We
give you "plug-in-formula" called the Audio Logo
which can be used by any business to communicate
instantly and concisely and that will engage
your prospects (instead of driving them
away).
Skill
#5. You'll
leave with a turnkey formula for your MARKETING
MATERIALS Whether
you use a brochure, flyer, letter or web site,
you'll learn the foundational skills to develop
these materials so they are not only persuasive,
but so that they get people to respond.
You'll
leave with a one-page "Executive Summary" that
concisely communicates the essence of your
business to everyone who reads it. This will
then form the foundation of all the other
marketing materials you'll ever
create.
Skill
#6. You'll
determine the best MARKETING STRATEGIES for
you There
are dozens, perhaps hundreds of marketing
strategies you could use. How do you determine
which ones will be the most effective for you?
You'll
learn the skill of selecting marketing
strategies that will have the most impact. We
demonstrate that marketing strategies are like
recipes or formulas that work to move a prospect
from a stranger to a paying client
Skill
#7. You'll
create MARKETING ACTION PLANS that propel you
into action. It's
also a skill to build Marketing Action Plans. A
marketing action plan is a step-by-step
blueprint of what you will do, how you will do
it and when you will do it. If you follow it
closely, it will generate new clients
consistently.
You'll
lean the skills for building these plans and
will leave the workshop with one or more
step-by-step marketing action plans. The great
thing is that you can start where you are. You
can start to develop plans immediately to move
your marketing forward.
The
Fast Track to More Clients Workshop will be more
than a shot in the arm where you come back with
a few good ideas. The ideas in this workshop will
transform your marketing once and for all. You'll
have the tools and skills to attract the clients
you need.
First,
I want to thank you again for your
workshop in Detroit last weekend.
Though I'd ordered materials from you
before, I decided to make the trip and
sign up on faith. Sometimes workshops
are worth it, sometimes not. Yours
is one of the very few I've ever
attended and participated in that
exceeded my expectations in every
way. Even the "outrageous" promises
in your sales letter were met.
As
I mentioned to you, I appreciated
not just how much you knew and how much
knowledge and useful information you
transferred, but how genuine and
generous you were throughout the
workshop, and in the Hot Seat
coaching sessions that followed. I
learned things well beyond the content
from you. - Arthur
Lerner
Most
business workshops have someone in front of the
room talking to you the whole time (with
endless, sleep-inducing Power Point slides).But in the Fast
Track to More Clients
Workshop
Robert spends most of the workshop interacting with
participants demonstrating these principles in
action through interactive conversations and
exercises. You won't be bombarded with data (no
boring power point presentations)! You'll work
hands-on to build your marketing skills, your
marketing strategies and your marketing plans.
In
other words, I won't just explain how to attract
more clients. I'll work with you closely until
you you know how to do it yourself. You'll learn
how to:
•
Zero in on and practice your Audio Logo
to gain immediate attention and interest every
time you talk about your business. You can
develop this in less than an hour and see a
change in response from prospects almost
immediately.
•
Organize and structure all your Marketing
Conversations, both verbal and written, so
that they get attention, interest, desire, and
action every time you use them. A marketing
conversation is anytime you communicate to
someone about your business.
•
Formulate your Ultimate Outcome that
tells your prospects exactly what they get when
they use your services. We'll show you how to
aim high with your outcome to attract larger,
higher paying projects.
•Tell powerful Success Stories that
build credibility and create an emotional
connection with your listener or reader. These
stories can be the most powerful part of your
marketing - if you know how and where to use
them.
•Know how to effectively use a
Call-to-Action everytime you engage
a prospect. You'll know how to set up marketing
conversations for follow-up calls that are
welcomed by making an irresistible
offer.
By the end of the workshop you won't just know a
few principles, you'll understand exactly how
to use them and will be able to apply them the very
next time you talk or write about what you do.
Finally, you'll feel confident about talking and
writing about your services and will know what it
takes to get the attention and interest you've
always wanted (but just didn't know how to do
it).
Join
us at one of these workshops and have a
breakthrough in attracting more
clients.
This
workshop will be very hands-on, highly interactive
and personalized to your specific needs. You'll
leave with ideas, skills and plans to take the
marketing of your professional service business to
a whole new level. When you have the ideas,
know-how and skills to marketing more successfully,
you'll have a breakthrough in attracting more
clients. This isn't hype - I guarantee
it.
By
attending the Fast
Track to More Clients
Workshop
and attracting just one more client this year
because of it, you may pay for this workshop
many, many times over. Think of that - learning
these principles and skills will be the most
cost-effective investment you make this
year.
For
more than twenty years Robert has been helping
Independent Professionals be better marketers.
Now it's your turn to learn the Fast Track to More
Clients for yourself and end the marketing struggle
for good.
Just
a note to say thank you for the very
informative marketing workshop in New
York City.
I
appreciated the energy you and everyone
else brought to the session. The
interaction was superb.
I
also particularly enjoyed the "hot
seat" session in the evening.
Personally, that was a huge extra
value-added experience for me. Yours
and the other session attendees'
feedback and insights -- viewed within
the Fast Track guidelines -- was
exactly what I needed.
Once
again, thanks for the
"breakthrough." - David Ryan, Video
Labs
Reserve
your space now
The
full tuition for the
Fast
Track to More Clients
Workshop
is $199 which includes the full workshop and
workbook. You can reserve your space at one of the
links below.
Once
you make your reservation, you'll receive an
email to confirm your reservation. Between the time
you reserve your space you'll be updated about
workshop locations and any other details about the
workshop.
Cancellation
Policy. Your registration fee will be refunded
up to one week before the workshop if you cancel,
minus a $75 reservation fee. If you cancel one week
or less before the workshop or do not show up for
the workshop, you will not receive a refund. If you
have paid for the workshop, however, you will
receive the complete Home Study version of the Fast
Track to More Clients.
Workshop
Locations and Details
This
is everything you need to know about the logistics
of the workshops.
Locations
The workshops are scheduled for eight cities in the
US and Canada this summer. I am currently
planning a few workshops for the fall as well. The
current cities and dates are as follows:
November
1 - Kansas City, MO - Embassy Suites Kansas
City Plaza
November
8 - Minneapolis, MN - Minneapolis/St Paul
Airport Embassy Suites
November
15 - Atlanta, GA - Westin Atlanta Airport
You
will receive details about the workshop locations a
few weeks before the workshops are held.
Locations are subject to change. Note that we've
had to cancel two workshops due to poor response.
All the other workshops will definitely be
held.
Workshop
Hours We start at 9 a.m. and go to 7 p.m. There
will be two short breaks in the morning, a lunch
break from 1:30 p.m. to 2:30 p.m. and two breaks in
the afternoon. Why such long hours? Since I'm only
going to be in each city for just one day I decided
to pack in as much hands-on skill building as
possible. I promise the day will go quickly and
you'll get actively engaged the whole time.
Workshop
space is limited Attendance will be limited to 60
participants. I've learned from experience that
a smaller workshops provides more value and gives
the opportunity for increased interaction and
networking.
Fast
Track Home Study
Program
In addition to the live workshop, after you attend,
you'll receive the complete "Fast Track to more
Clients Home Study Program." This includes all
the material in the workshop in both audio and
written formats. This will be sent to you to access
online after the workshop.
My
No-Kidding
Guarantee Attend the 'Fast Track to More Clients' Workshop
and participate fully. You will be confident
that you can use what you learn to have a
breakthrough in your marketing and your ability to
attract more clients or I'll refund 100% of your
tuition.
Questions
and Answers If you have more questions about the
workshop, they will likely be answered in the
Q&A section below the reservation form. If not,
you can send an email to rjm @ actionplan.com
Please
make your reservation by clicking on one of the
links below. You
can pay online with any credit card or with
PayPal.
Yes, I want to attend the Fast Track to
More Clients Workshop - Tuition
$199. Click on the link after your
date to make your reservation.
November
1- Kansas City, MO -
Embassy
Suites Kansas City Plaza
I
look forward to seeing you in a workshop this
summer.
Robert Middleton, owner, Action Plan
Marketing
Questions
and Answers About the Workshops
Q
-
Who is Robert Middleton and why is he qualified to
teach this workshop?
A
- Robert Middleton has been working with
Independent Professions on their marketing for over
23 years. He has consulted, coached and trained
thousands of people. In addition, Robert has
designed dozens of business identities and web
sites. He has hands-on experience in every aspect
of marketing a professional service business.
Robert's is the author of the online bestseller,
the InfoGuru Marketing Manual and his weekly eZine
goes out to about 50,000 people each week.
Robert's
greatest strength is teaching and communicating
these marketing principles to Independent
Professionals. His workshops are stimulating,
involving and fun. IN addition, Robert is a graphic
designer, a web designer and a writer. He brings a
depth of knowledge and experience to these
workshops that few others can.
Q
- Do you cover information that's covered in the
InfoGuru Manual and your other
programs?
A
- Yes, and in the workshop it will be covered in
more depth. In addition, there is new material in
these workshops. If I felt you could get everything
possible from manuals, I wouldn't offer live
workshops. These workshops are for people who
really want to take their business to the next
level.
Q
- I've attended one of your workshops before, would
it be a good idea to attend another
one?
A
-
It certainly wouldn't hurt. There is infinite depth
in this material. You will hear and learn new
things if you attend again.
Q
- What exactly do you mean by skill building vs.
information?
A
- Here's an example - Information about developing
a marketing message would include certain ideas and
distinctions about good marketing messages. But
with skill building you'd actually construct your
message based on certain principles. The hands-on
experience of actually creating a message will
stick a whole lot longer than mere information.
Q
- Are these workshops only for Independent
Professionals? What if I belong to a larger
firm or sell for a business or
corporation?
A
- These workshops are for people who offer
professional services or business services of all
kinds. Many of people who attend are self-employed
professionals. But owners or "rainmakers" of
consulting, accounting or law firms, and business
services such as computer networking or video
production, etc. will also benefit from the
workshop.
If
you are a salesperson in a larger company, selling
services, this workshop will also help you attract
more business. Even non-profits who offer services
to the community will benefit.
The
workshop is not for companies who sell consumer
products, retail, restaurants, etc.
Q
- Will you be conducting the workshops by
yourself?
A
- I will be conducting all the sessions in the
workshops and I will be assisted by one or more of
my Action Plan Marketing Coaches. The coaches will
answer questions, and assist you during exercises.
In some cases they may conduct portions of the
workshop.
Q
-
Will lunch be offered at the
workshop?
A
- No, lunch will be on your own. There will usually
be a restaurant in the hotel or nearby. You will
meet with fellow participants during the lunch
break.
Q
- I'm thinking of joining Robert's Action Plan
Marketing Masgtery Program in the future. Do
you recommend attending this workshop as a preview
of the Mastery Program?
A
- Most definitely. If you're thinking of doing the
Marketing Mastery Program, by all means attend this
workshop. This program, either as a live workshop
or a home study program is a prerequisite for the
Marketing Mastery Program. We'll have more
information about the Mastery Program on this page
soon.
action
plan marketing
- 831-338-7790
- contact
by email
210
Riverside Drive, Boulder Creek, California
95006
If
you're a professional interested in attracting more
clients, you want more than marketing ideas,
tips and strategies; you can read about those in
hundreds of books. No, you want to build solid
marketing skills you can use for a lifetime.
"Robert's
marketing course provided a clear,
simplified(but by no means simple!)
overview of marketing that allowed me
to finally visualize the
specific steps I needed to take to
create a comprehensive action plan.
His knowledge, skills, and
experience, coupled with an easy-going
style, gave me enough information and
guidance to design any on- and off-line
materials I might need. Even if
you've already read a lot of marketing
books, you'll find Robert's course
invaluable. Highly recommended!" -
Ed Osborne - New
Jersey
