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The
Web
Site ToolKit
Creating
a Client-Attracting Professional Web Site
 Confused
about how to create a professional,
client-attracting web site or make your current
site better? You're not alone!
Most
Independent Professionals (consultants, coaches,
trainers, writers, designers, financial and
employment professionals, etc.) want a better
web site - a web site that actually helps attract
more clients. But they have no idea how to do this.
They don't know where to start, what to do and how
to make their web site truly effective.
Not
only can you have a great web site that pulls in
new business, in the process of creating this
web site you'll build a solid marketing
communication foundation for your business that
will serve you for years to come.
But
how do you do that? Where do you start? Here
are the most important elements of a successful web
site:
Quality
Content -
Everyone says that content on a web site is
important, but what content? What should it say
and how should it be written? What are the most
important pages and how should they be arranged?
And should you do all the writing or get someone
to help you?
Functional
Design
- Nobody wants an ugly site or a site that
distracts from the content, but what is good web
design anyway? Is your site design hurting you
or helping you? How do you find out? And should
we design our own web site or find a designer;
and where do you find (and manage) a good
one?
Clear
Navigation
- We all know navigating around a site is
important but how much navigation is too much or
too little? Should navigation buttons be in text
or graphics? And should we put lots of links in
our sites or just a few? How do we guide people
in the right direction so they don't get
lost?
Stimulates
Action
- Wouldn't it be great if more people who
visited your site actually took some action,
picked up the phone, filled out a form or sent
you an email? But what exactly do you have to do
to get people to do this? Do you have to
manipulate people or can you be a little more
low-key and still get results?
Free
Information
- If a lot of people signed up for your free
report and eZine, you'd be delighted. You have
value to offer; why aren't more people taking
advantage of it? Do you need to make a different
offer or is it how you set up you sign-up page?
And how much free stuff should you give away on
your site anyway?
Web
Site Traffic
- And is it possible nowadays to get listed high
on the search engines to drive traffic to your
site? Is it even worth the time trying? Are
there other ways to get the right kind of
qualified prospects visiting your site? Can you
generate word-of-mouth about your site by doing
the right things? And will these things cost any
or much money?
These
are exactly the kind of questions people have
been asking me about web sites for several
years. I finally decided I needed to answer
them conclusively. And I created the Web Site
ToolKit to do just that.
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I
just wanted to let you know that I
purchased your Website Toolkit a few
months ago and I've implemented a lot
of your suggestions. Since updating
my website using what I learned in the
Website Toolkit and the Infoguru
manual, my website has taken off.
In
January 2005 I had no visitors to my
website, yes a big fat zero! Since
August, I've been averaging over 6000
unique visitors every month. I
didn't have an email list in January
and now I have over 1500 people on my
list. I send a newsletter every other
week and I'm averaging 3-5 new
subscribers every day.
My
traffic ranking at alexa.com was over
2,500,000 at the beginning of the year
and this week I'm now at 96,312 and
climbing fast. My Google page rank has
risen from 0 to 4 since August when I
implemented most of my
changes.
Ted
Prodromou
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I
wish it wasn't so confusing - but it is. And there
are some answers.
There's
no reason your web site can't be a magnet that
attracts new clients to your business. Many
more people can come to your web site and...
eagerly read what's there, bookmark the site to
return later, tell their friends about the site,
give you their contact information and respond to
you by phone or email ready to do business with
you. I know it can happen because my site and the
ones I've helped to create do this day in and day
out.
My
name is Robert Middleton, and if you don't know me
already, let me tell you a bit about me and the
Action Plan Marketing web Site. I've been
helping Independent Professionals market themselves
more successfully since 1984. I've worked with
hundreds of clients. Not only have I designed my
own site, but the sites for over 40 other
businesses. And I've cracked the code on what makes
a site get consistent results. It's really just a
matter of experience and know how.
I
now attract all my new business through this web
site. I get over 1,000 new subscribers to my
weekly eZine, More Clients, every month through
this web site. And the site now generates ALL my
new business. I'm living proof that a quality web
site with the right content and design can and will
attract new clients to your business.
If
your web site does better than this, this program
may not be for you. But if you'd like to
improve your web site, without a lot of hype and
marketing B.S., the Web Site ToolKit may be what
you're looking for.
The
Web Site Toolkit is for you if...
You've
always wanted a web site but just didn't know
where to start. You want to know what
exactly should go on your web site and how to
get the web site design and up on the web. You
want to use your web site to educate your
potential clients about your business and make
the most positive impression possible. You also
want your web site to help you attract more
clients and increase your income.
or
You
already have a web site but you aren't satisfied
with it. It's not getting you the results
you want and you need to make it better. You may
have some good content on your site but you want
to know what you're missing so that you can
improve it. You also want your web site to help
you attract more clients and increase your
income.
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Thank
you for creating the Website
ToolKit. With your assistance, I've
just launched my new website. The
careful step-by-step process you set
out helped clarify and define my
business in a way I would not thought
of on my own. I'm most grateful.
A
colleague who read my site perhaps sums
up best the powerful benefit of using
your ToolKit. "Each question (about
your business) is answered before the
question in the reader's mind has even
been fully formed. - your
background, epxereince, how you work,
what they get. It's truly
amazing!"
As
a copywriter focused in the
business-to-business market, an
unexpected bonus of the Website ToolKit
is how well this fits into the B-toB
world. I cxan offerm my clients much
stronger website content by following
this model.
Thank
you again, not only for this but your
al your products as well. Your
down-to-earth style of providing clear,
useful information is a refreshing
change from so much hype I find
online. Keep it coming!
Linda
Kaun
Linda Kaun Copywriting
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What
exactly is the Web Site Toolkit and how will it
help me?
The
Web Site Toolkit is a comprehensive program that
gives you everything you need to build a
high quality professional service business web site
that gets results.
The
Web Site Toolkit is divided into sections that
correspond to each section or key page of a web
site. Included in each section is an audio
tutorial that you can listen to online (mp3 and
Real Audio), a complete transcription of the
tutorial as a pdf, a written manual as a pdf and
links to web site samples. In addition, there are
links to resources such as editors, writers, web
designers and useful web and Internet tools and
services. But more on this below.
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The
Website Toolkit is exactly what I
needed. It's made an overwhelming
task into a manageable one. It told me
where to start! Of course the job isn't
finished yet! -- but I know what I have
to do, I know how to do it, and I know
I CAN do it. Even better, I'm feeling
much better about the "whole thing"
because I have, at last, made progress.
Margaret
Stuart
Management consultant -
Australia
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Everything
you get in the Web Site ToolKit
This
is everything you get. But it adds up to more than
the sum of the parts. The Web Site ToolKit is
the most complete program (that I know of) that is
designed to help Independent Professionals create a
high quality web site that will help attract more
clients to your business.
It
includes...
1.
Complete Audio
Tutorial
I had interviewer extraordinaire Bill Metcalf
interview me for four and half hours on
everything you need to put on your web site.
We divided it into ten sections that covers
the exact content you need to put on every
single page of your site. We also go into great
detail on how to work with designers and other
professionals to develop the highest quality web
site possible without spending a fortune. Bill
really worked to squeeze out every single
principle, tip, how-to and secret of creating
powerful web sites that I know.
Plus
the complete 118 pages transcription of the
audio tutorial in pdf format. For those who
prefer to read instead of listening.
2.
Complete Manual
The manual (also divided into ten easy-to-use
sections) covers all the information you'll need
in developing your web content. After you've
listened to the tutorial, go to the manual for
the exact how-tos for developing the content for
your web pages. You can download the manual as
pdf files. About 50 pages total.
Plus
you also get these valuable
bonuses:
Bonus
1. Sample Web
Sites
We've included links to 48 different web pages
(six or more samples each for all eight main web
pages) to give you very detailed examples of
the content you should put on every single page
of your site. You won't have to guess what good
content is - you'll be able to emulate it by
referring to these sample pages.
Bonus
2. Professional
Services
Also included are contact information to
professionals who can help you edit your web
content, web site developers, and even people
who can interview your clients to get the best
testimonials. These people are familiar with my
approach to marketing and web sites and can help
you develop a quality site.
Bonus
3. Online Resources and
Services
There are so many online resources that it
can get confusing. We've narrowed it down to
35 of the very best online resources and
services. We've included links to: domain
registration and web hosting, web development
tools, Front Page templates, tools for finding
keywords, web promotion tools and resources,
email tools, web marketing ebooks and courses,
online payment systems, web information site and
other valuable online tools.
Bonus
4. Web Site Development Checklist.
This handy checklist will tell you what to do
and the order in which to do it. This is
pretty simple but it will help you keep on track
while you manage the development of your site.
Over 30 items arranged in the order you need to
work on them.
Bonus
4. Audio
Program
- How
to Build a Massive, Responsive Email
List.
This program sells online for $29. I've
included it because building an email list is so
important to the overall effectiveness of your
web site.
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I
wanted to say what a fantastic kit the
Website ToolKit is. I have
purchased all sorts of books, ebooks,
web courses before but none of them
inspired me enough to actually sit down
and do the work. They all seemed too
overwhelming and too technical.
Thanks
to your course I have completed the
first draft of a ten page site and I'm
very proud of it. I found the
process so easy because of your clear
instructions and reasons for laying it
out that way. The home page being left
to the end has really let my creative
juices flow.
Also
being able to look at examples provided
inspiration and ideas for some of the
things I wanted to say but didn't have
the words for. I hope to finalise
it in the next two weeks and at last
will have a professional looking
website with the right content for
increasing my business.
Mary
Taylor-Whyte
Lemon Coaching - United
Kingdom
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ToolKit
Format
When
you order you'll be taken to the private Web Site
ToolKit web page. On this page are all the
audio links, the pdf manual, the links to the
sample web sites, and all the resources, tools and
services. All you need to do is bookmark this page
in your web browser to return to it whenever you
want to use it. You'll also receive a confirmation
email with the web address. Print this out and keep
it in a safe place.
For
every one of the 11 sections of the ToolKit, you'll
see links like the following:
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1.
Introduction
- How do you create a high-impact web
site? This section sets the stage for what
you can accomplish on your web site and
how you go about getting it written and
developed.
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Audio
20 Min.
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Audio
Tutorial
You'll
be able to click on either the
MP3 or Real Audio icon and
listen online. Or you can
download the MP3 to your computer
and burn it onto a CD if you
prefer.
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PDF
- 
- Click to open
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PDF
Manual
When
you click on the pdf icon,
one of the chapters of the
manual will open. You can print
it out as well. there are 10
chapters plus a
checklist.
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Well,
I finished the Toolkit, taking notes
the whole way. I kept a pad of
paper and a pen at hand all
the time and was constantly writing
down ideas as they came to me - quite a
challenge while driving!
It's
now in the hands of my good
friend, a trusted proofreader and
editor. She is making
some minor changes to the
copy and tightening the HTML so that
the design of the page supports the
text without distracting from the
content.
In
all, this has been a wonderful
experience which has helped me develop
my business model. I plan to "open
the doors" on August 1st, and the newly
improved website will be an integral
part of my marketing campaign.
I'm very proud of my website now,
and believe it is award-winning in both
content and design. Although not the
first site I've created, it's by far
the best. And that, sir, is thanks to
you.
Beth
Cox
Senior Designer
Things Done Creative Services
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Your
Investment
In
my Marketing Action Groups, the 6-month intensive
program I facilitated for Independent
Professionals, we worked on web site content for
three months of the program. I feel it's that
important. The content of the Web Site ToolKit was
assembled from the material I developed for the
Marketing Action Groups. In fact, this program is
even more comprehensive.
If
I charged what it cost the participants of the
Marketing Action Group, this program would cost
$975. But I want to make it as accessible as
possible to Independent Professionals. I feel $375
would be a fair price, or even $249 but I know that
would still limit those who could afford it. So I'm
offering the Web Site ToolKit for only $79. That
includes everything outlined above, even the
program on building an email list which sells for
$29. For just $70 more you can also receive an
in-depth Web Site Assessment.
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"The
toolkit is awesome! Thanks so much
for creating this product and for
offering it at such an incredibly low
price. The value is truly unbelievable.
I am going to be insisting that all my
clients purchase it."
Juliet
Austin
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Web
Site ToolKit or InfoGuru Marketing
Manual?
I've
gotten a lot of people asking if the ToolKit has
more information than the InfoGuru
Marketing
Manual
on developing a web site. The answer is yes.
The InfoGuru Manual has a section on creating
content for your site but the ToolKit has greatly
expanded on this information, added the in-depth
audio tutorial and transcription, includes 48
examples of web sites and has links to dozens of
resources, services and tools. I promise you'll get
more than your money's worth and that the ToolKit
will make it a whole lot easier to get your web
site completed and up on the web.
Something
else people tell me about the Web Site ToolKit is
that the value they get from it is way beyond the
creation of a web site. What you get is clarity
about your business, what exactly your business
offers, who your idea clients are, what your
services are, and how to communicate all of this
clearly and concisely.
In
the process of developing the content of your web
site you'll actually be taking an advanced course
in marketing communication. Once you've
completed the ToolKit, you'll be speaking about
your business and services with more confidence and
persuasiveness. And once you have have built this
communication foundation for your business, the
rest of your marketing becomes much
easier.
Our
One Year Unconditional Guarantee
Order
and use the Web Site ToolKit. You have one full
year to apply the ToolKit to developing a
client-attracting web site. If you are not
satisfied anytime between when you order it and a
full year afterwards, you may ask for and receive a
full, 100% refund with no questions
asked.
If
you're not sure the ToolKit will work for you, make
sure to see the over 50 web sites that have been
created using the Web Site ToolKit. These
customers are raving about the ToolKit and how it
helped them put together a high quality site in
record time. Click
here to see the
sites.
Add
a Web Site Assessment
Order
the Web site ToolKit today. Start working
immediately to create your web site or to improve
your existing site. When you're done, contact
me, Robert Middleton, with the link to your web
site and I'll give you a "7-Point Web Marketing
Assessment" on your site. This assessment will
cover:
1.
Site Design - What works and what
doesn't?
2.
Content Evaluation - Is your message getting
across?
3.
Navigation - Is your site clear or
confusing?
4.
Headlines - Are you grabbing
attention?
5.
Proof - Are you making your case strongly
enough?
6.
Calls-to-Action - Are you motivating people
to respond?
7.
Free Information - Are you giving away the
right stuff?
In
the past, I've offered this service for as much as
$375. But it's yours for only $70 additional if
you order it now.
Order
the Web Site Toolkit Today
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Yes
Robert, count me
in!
I
want to develop a high quality web site
for my professional service business and
start attracting more clients as soon as
possible.
The
Web Site ToolKit is only $149 with Web
Site Assessment, $79 without
Assessment. This includes everything
listed above.
The
Web site ToolKit is guaranteed for one
full year. If you are not satisfied
for any reason, you may ask for and
receive a full, 100% refund with no
questions asked.
If
you have decided *not* to order the
ToolKit, please
click
here.
To
order, click on the link
below.
If
you purchased the Web Site ToolKit
previously and would like an assessment
of your web site once complete, you can
get a "7-point Web Marketing
Assessment" for $75 (as outlined
above). No need to order the assessment
if you purchase the full Web Site
ToolKit.
Note:
This is an online product only. There
is no hard copy manual or CDs. You will
receive a confirmation and access to the
ToolKit by email immediately after
ordering. If you don't get this, let me
know right away!
Note:
You can now also pay through
PayPal. Just order above and when
you get to the final order form, just
check the PayPal checkbox.
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From
the Winner of our Web Site ToolKit
Contest
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I
was really quite nervous to see whether we
would be in the finalists or not, so
imagine my surprise and sheer delight when
I clicked on the winners to find my name
at the top!!! Wow! I think I woke all
the neighbors with my screech. We're
absolutely thrilled and would like to
thank you for the fantastic support and
guidelines within the WSTK.
Since
using them we are getting far more
qualified leads/inquiries, generating more
income as a result and generally improving
and growing our business. So, winning
the competition is fantastic and I'm still
shaking with delight but more than that is
that what you recommended is
working!
Melissa
Bates
Certain Changes, UK
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